All tagged CSR

First OECD Complaint Filed Against a European Company for its Activities in Iran

◢ The filing of a complaint against Italian telecommunications firm Italtel under the OECD Guidelines for Multinational Enterprises for its business activities in Iran is a warning about the scrutiny and politicized climate surrounding investment in the Islamic Republic. But companies can navigate these claims succesfully if they remain committed to responsible business and proactive monitoring. 

Why Tech Companies Get Iran Wrong

◢ Iranian consumers already have access to the latest gadgets from the world's leading brands. What they lack are easy shopping experiences and after sales support. 

◢ Global technology companies needs to go beyond marketing and brand appeal to win over Iranian consumers through customer service.