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◢ Hypermarkets now account for 2% of the total value of the grocery market in Iran, and 15% of the market in Tehran.
◢ But as hypermarket growth begins to stall in Europe, retailers in Iran should take heed. Similar consumer trends are likely to manifest in Iran in the coming years. Big stores won't be enough to win sales.
◢ Most experts focus on growing antagonism between Iran and its Arab neighbors as a risk to regional prosperity.
◢ However, Iran’s large consumer-driven economy and some early success stories suggest that many GCC companies are actually very well positioned to transfer their knowhow to the Iranian marketplace.
