◢ Keshmoon, an Iranian startup, connects carefully selected saffron farmers engaged in sustainable agriculture with premium consumers. The company has recently gained acclaim for its combination of ecommerce and "agritech" solutions. 

◢ Starting with an initial cohort of 30 farmers in the town of Qaen in Khorasan Province, Keshmoon is encouraging a move to sustainable agriculture. The goal is to reduce water usage through means that also help the farmers improve their livelihoods.