With a favorable exchange rate, a famous culture of hospitality, and numerous UNESCO World Heritage Sites, Iran should be a highly sought-after destination for international travelers. But that isn’t how it has played out.
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With a favorable exchange rate, a famous culture of hospitality, and numerous UNESCO World Heritage Sites, Iran should be a highly sought-after destination for international travelers. But that isn’t how it has played out.
American sanctions have created significant challenges for cultural heritage sector in Iran, particularly in the domains of tourism, heritage diplomacy, and international scientific cooperation. The continued study and preservation of Iran’s remarkable cultural heritage is at risk.
While Iran’s economy has struggled over the last two years, the country has nonetheless seen a boom in new restaurant and café openings, especially in the bustling capital, Tehran. But the COVID-19 outbreak has brought the shutters down at establishments across the country, leaving the owners to wonder if they will ever open again.
◢ News that British Airways and Air France are axing their service to Iran was met by anger from Iranians, who felt the airlines were bowing to political pressure from the Trump administration. To better understand whether commercial or political considerations are driving these decisions, Bourse & Bazaar spoke to an executive from one of the international airlines now withdrawing from Iran. The executive’s account provides a more precise picture of why numerous airlines have determined that flying to Tehran is no longer commercially viable.
Cultural tourism can play a big role in improving relations between Iran and the international community. Iran can follow the Italian example in order to maximize the commercial opportunity in protecting and sharing the nation's cultural patrimony.