All in Economy

9 Must-Read Books For Doing Business in Iran

◢ There are very few business-specific books on Iran published in English, and it can be difficult to know where to gather information and insights.  

However, certain works by noted economists, political scientists, and other academics contain important lessons and insights for any business leader devising a Iran strategy.

Crisis in HR: Management and the Iranian Labor Market

◢ In a post-sanctions world, Iran’s workforce can benefit from new employment opportunities and a revitalized labor market.

Foreign companies seeking to enter Iran will likely poach some of the best talent to run country operations. With this increased competition, Iran’s corporate sector will need to change their approach to human resources. 

Masters of Montage: Peugeot and Iran's Auto Industry

◢ Iran Khodro (IKCO) announced the re-entry of its French partner PSA Peugeot Citroen into the Iranian automobile market through a new joint venture. 

◢ The deal will see 30 percent of jointly produced cars in Iran exported to regional markets. As Iran Khodro’s managing director Hashem Yekke-Zare emphasized, the deal promises to create a regional auto manufacturing hub in the Persian Gulf.

Why Tech Companies Get Iran Wrong

◢ Iranian consumers already have access to the latest gadgets from the world's leading brands. What they lack are easy shopping experiences and after sales support. 

◢ Global technology companies needs to go beyond marketing and brand appeal to win over Iranian consumers through customer service.